- The number of spectators keeps growing — from 27.000 at the first edition to more than 35.000 in 2025. In just four years, that’s a 31.3% increase. As tournament organizer Marco Gamberale, CEO of NSA Group, pointed out: “It’s great to see a full house over the weekend, but what really stands out is the strong rise in attendance during the weekdays.”
- A real boom on every front — website, social media, and media coverage: +76% unique users on the official tournament and International Padel Federation websites, and +371% page views from 156 countries (+20% compared to 2024). Social engagement also jumped +40%.
The world’s top male and female players lit up the Center Court, while the stands of the Allianz Cloud turned into a festival of colors, energy, and passion. Milan has truly become one of the global capitals of padel. Between thrilling rallies, selfies, autographs, and a bit of shopping in the venue’s fan area, spectators showed how deeply the city has embraced the sport. The figures tell the story: the fourth edition of Oysho Milano Premier Padel P1 smashed through the 35.000 mark, with 35.473 fans attending throughout the week — a 10.2% increase over 2024 (32,180 spectators) and 31.3% up compared to 2022, when the Premier Padel Tour made its Milan debut with 27,000 fans.
Attendance grew across the board — not just on finals weekend. After the weekend surge seen in the first two editions, 2024 already showed strong numbers throughout the week, and 2025 accelerated that trend. “This year the pattern was very clear,” says Marco Gamberale, CEO of NSA Group, the tournament organizer. “Attendance was strong from Wednesday through Friday, and really solid across the whole week. That means the event has become part of Milan’s sporting culture — and people are even traveling from across Italy to be here. The new calendar slot certainly helped, with great weather and atmosphere, but ultimately, it’s the quality of the players and the show they deliver that make the difference.” That energy was felt everywhere — from ticket sales to food, drinks, and sports shopping.
FANS, VIPS, AND PLAYERS One of the tournament’s great strengths, once again, was the close connection between players and fans. Beyond the meet & greets organized by sponsors, the traditional “yellow ball ritual” — with players signing balls and giant yellow “autograph balls” — captured the spirit of padel’s growing popularity, especially among younger fans. The smiles and spontaneous moments between matches have become one of this edition’s most iconic images. Everything ran even smoother thanks to the tournament’s app and official website — the first in the circuit to feature both — which provided live match coverage and real-time updates for fans.
The VIP stands welcomed dozens of celebrities throughout the week, including AS Roma star and world champion Paulo Dybala with his wife Oriana Sabatini, Demetrio Albertini, Claudio Marchisio, Esteban Cambiasso, Gianluca Zambrotta, and Milan’s Sports and Tourism Councillor Martina Riva. For finals day, the guest list also featured tennis legends Adriano Panatta, Fabio Fognini, and Flavia Pennetta.
MEDIA, WEB, AND SOCIAL REACH The media impact of Oysho Milano Premier Padel P1 was outstanding once again, with 945 media mentions across TV, radio, web, newspapers, and press agencies ahead of the finals (a figure projected to surpass 1,100 after the event). Online engagement soared: +76% unique users across www.milanopremierpadel.com and www.padelfip.com. With over 1.2 million page views on the tournament’s reference websites, the figure is up 371% on last year, reaching 156 countries (+20%). Over 6 million users followed the tournament on social media (+38%), while impressions rose from 30.5 million in 2024 to 42.5 million in 2025 (+40%).
OYSHO MILANO PREMIER PADEL P1 2025 NUMBERS
35.473 Spectators (+10.2% compared to 2024, +31.3% compared to 2022)
220 Athletes involved in qualifying rounds and main draw
28 Top 30 players in the FIP men’s ranking
30 Top 30 players in the FIP women’s ranking
Approximately 160 player staff members
Web, Media and Social Media
136.251 unique users of the websites www.padelfip.com and www.milanopremierpadel.com (+76.6% compared to 2024)
1.221.562 pages visited (+371% compared to 2024)
156 countries reached compared to 130 in 2024 (+20%)
6.101.521 users reached on social media compared to 4.403.264 in 2024 (+38.5%)
42.497.640 impressions on social media compared to 30.400.787 in 2024 (+40%)
945* media publications in newspapers, on the web, in press agencies, on TV and on the radio, updated on the day of the finals
(*the projection of the data on Monday morning after the finals will be higher than 1,100 publications)
Workforce
Approximately 320 organisational resources worked on the event.