Premier Padel, three seasons live on Sky and NOW

Padel is becoming more and more global and accessible to enthusiasts. The “pala” continues its rise in popularity with the renewal of the agreement signed between Sky and Premier Padel. For the next three seasons – from 2024 to 2026 – the Premier Padel Tour tournaments will be broadcast on the satellite TV channel, and streamed on NOW, starting from the tournament that inaugurates the season, which starts on February 26 in Riyadh (Saudi Arabia).


A very important step for the prestigious international circuit, which is even more international this year: the 2024 calendar includes 25 tournaments to be held in 18 countries and 5 continents. A season that will involve fans from all over the world for 11 months, from February to December, and will conclude with the Premier Padel Tour Finals in Barcelona.


Among the 2024 stages, the Milan P1 is highly anticipated, scheduled from December 2 to 8. An established event that in the last edition exceeded the 30,000 spectators mark, with a record balance also for the web and social media: the unique users of the site were 53,845 (+79.5% compared to 2022), with over 145,000 pages visited (+108%) and 131 countries reached (+35%). On social media, there were 6,311,374 impressions and 3,756,105 users reached, an increase of 87.8% compared to the previous year.


In addition to Milan, the Premier Padel Tour 2024 includes two other stages to be held in Italy: the Major in Rome in June and the P2 in Genoa, making its debut on the calendar next July.