{"id":20628,"date":"2025-10-12T13:55:48","date_gmt":"2025-10-12T12:55:48","guid":{"rendered":"https:\/\/www.milanopremierpadel.com\/?p=20628"},"modified":"2025-10-12T14:07:20","modified_gmt":"2025-10-12T13:07:20","slug":"oysho-milano-premier-padel-p1-breaks-the-barrier-more-than-35-000-fans-at-the-allianz-cloud","status":"publish","type":"post","link":"https:\/\/www.milanopremierpadel.com\/en\/oysho-milano-premier-padel-p1-breaks-the-barrier-more-than-35-000-fans-at-the-allianz-cloud\/","title":{"rendered":"Oysho Milano Premier Padel P1 breaks the barrier: More than 35.000 fans at the Allianz Cloud"},"content":{"rendered":"<ul>\n<li><em> The number of spectators keeps growing \u2014 from 27.000 at the first edition to more than 35.000 in 2025. In just four years, that\u2019s a 31.3% increase. As tournament organizer Marco Gamberale, CEO of NSA Group, pointed out: \u201cIt\u2019s great to see a full house over the weekend, but what really stands out is the strong rise in attendance during the weekdays.\u201d<\/em><\/li>\n<li><em> A real boom on every front \u2014 website, social media, and media coverage: +76% unique users on the official tournament and International Padel Federation websites, and +371% page views from 156 countries (+20% compared to 2024). Social engagement also jumped +40%.<\/em><\/li>\n<\/ul>\n<p>The world\u2019s top male and female players lit up the Center Court, while the stands of the <strong>Allianz Cloud<\/strong> turned into a festival of colors, energy, and passion. Milan has truly become one of the global capitals of padel. Between thrilling rallies, selfies, autographs, and a bit of shopping in the venue\u2019s fan area, spectators showed how deeply the city has embraced the sport. The figures tell the story: the fourth edition of <strong>Oysho Milano Premier Padel P1<\/strong> smashed through the 35.000 mark, with <strong>35.473 fans attending<\/strong> throughout the week \u2014 a 10.2% increase over 2024 (32,180 spectators) and 31.3% up compared to 2022, when the Premier Padel Tour made its Milan debut with 27,000 fans.<\/p>\n<p>&nbsp;<\/p>\n<p>Attendance grew across the board \u2014 not just on finals weekend. After the weekend surge seen in the first two editions, 2024 already showed strong numbers throughout the week, and 2025 accelerated that trend. <em>\u201cThis year the pattern was very clear,\u201d<\/em> says <strong>Marco Gamberale<\/strong>, CEO of NSA Group, the tournament organizer. <em>\u201cAttendance was strong from Wednesday through Friday, and really solid across the whole week. That means the event has become part of Milan\u2019s sporting culture \u2014 and people are even traveling from across Italy to be here. The new calendar slot certainly helped, with great weather and atmosphere, but ultimately, it\u2019s the quality of the players and the show they deliver that make the difference.\u201d <\/em>That energy was felt everywhere \u2014 from ticket sales to food, drinks, and sports shopping.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FANS, VIPS, AND PLAYERS<\/strong> One of the tournament\u2019s great strengths, once again, was the close connection between players and fans. Beyond the meet &amp; greets organized by sponsors, the traditional \u201cyellow ball ritual\u201d \u2014 with players signing balls and giant yellow \u201cautograph balls\u201d \u2014 captured the spirit of padel\u2019s growing popularity, especially among younger fans. The smiles and spontaneous moments between matches have become one of this edition\u2019s most iconic images. Everything ran even smoother thanks to <strong>the tournament\u2019s app and official website<\/strong> \u2014 the first in the circuit to feature both \u2014 which provided live match coverage and real-time updates for fans.<\/p>\n<p><a href=\"https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-20624\" src=\"https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori-1024x576.jpeg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori-1024x576.jpeg 1024w, https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori-300x169.jpeg 300w, https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori-768x432.jpeg 768w, https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori-1536x864.jpeg 1536w, https:\/\/www.milanopremierpadel.com\/wp-content\/uploads\/2025\/10\/spettatori.jpeg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>The VIP stands welcomed dozens of celebrities throughout the week, including AS Roma star and world champion Paulo Dybala with his wife Oriana Sabatini, Demetrio Albertini, Claudio Marchisio, Esteban Cambiasso, Gianluca Zambrotta, and Milan\u2019s Sports and Tourism Councillor Martina Riva. For finals day, the guest list also featured tennis legends Adriano Panatta, Fabio Fognini, and Flavia Pennetta.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>MEDIA, WEB, AND SOCIAL REACH<\/strong> The media impact of Oysho Milano Premier Padel P1 was outstanding once again, with 945 media mentions across TV, radio, web, newspapers, and press agencies ahead of the finals (a figure projected to surpass 1,100 after the event). Online engagement soared: +76% unique users across <a href=\"http:\/\/www.milanopremierpadel.com\">www.milanopremierpadel.com<\/a> and <a href=\"http:\/\/www.padelfip.com\">www.padelfip.com<\/a>. With over 1.2 million page views on the tournament&#8217;s reference websites, the figure is up 371% on last year, reaching 156 countries (+20%). Over 6 million users followed the tournament on social media (+38%), while impressions rose from 30.5 million in 2024 to 42.5 million in 2025 (+40%).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>OYSHO MILANO PREMIER PADEL P1 2025 NUMBERS<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>35.473<\/strong> Spectators (+10.2% compared to 2024, +31.3% compared to 2022)<\/p>\n<p><strong>220<\/strong> Athletes involved in qualifying rounds and main draw<\/p>\n<p><strong>28<\/strong> Top 30 players in the FIP men&#8217;s ranking<\/p>\n<p><strong>30 <\/strong>Top 30 players in the FIP women&#8217;s ranking<\/p>\n<p>Approximately <strong>160 <\/strong>player staff members<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Web, Media and Social Media<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>136.251<\/strong> unique users of the websites www.padelfip.com and www.milanopremierpadel.com (+76.6% compared to 2024)<\/p>\n<p><strong>1.221.562<\/strong> pages visited (+371% compared to 2024)<\/p>\n<p><strong>156 <\/strong>countries reached compared to 130 in 2024 (+20%)<\/p>\n<p><strong>6.101.521<\/strong> users reached on social media compared to <strong>4.403.264<\/strong> in 2024 (+38.5%)<\/p>\n<p><strong>42.497.640<\/strong> impressions on social media compared to <strong>30.400.787<\/strong> in 2024 (+40%)<\/p>\n<p><strong>945<\/strong>* media publications in newspapers, on the web, in press agencies, on TV and on the radio, updated on the day of the finals<br \/>\n(*the projection of the data on Monday morning after the finals will be higher than 1,100 publications)<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Workforce<\/strong><\/p>\n<p>Approximately 320 organisational resources worked on the event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of spectators keeps growing \u2014 from 27.000 at the first edition to more than 35.000 in 2025. In just four years, that\u2019s a 31.3% increase. As tournament organizer Marco Gamberale, CEO of NSA Group, pointed out: \u201cIt\u2019s great to see a full house over the weekend, but what really stands out is the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-20628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oysho Milano Premier Padel P1 breaks the barrier: More than 35.000 fans at the Allianz Cloud - OYSHO Milano Premier Padel P1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milanopremierpadel.com\/en\/oysho-milano-premier-padel-p1-breaks-the-barrier-more-than-35-000-fans-at-the-allianz-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oysho Milano Premier Padel P1 breaks the barrier: More than 35.000 fans at the Allianz Cloud - OYSHO Milano Premier Padel P1\" \/>\n<meta property=\"og:description\" content=\"The number of spectators keeps growing \u2014 from 27.000 at the first edition to more than 35.000 in 2025. 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